Business Articles
Insights, trends, and strategies from top industry experts.
8 Articles - 1ms
To Complain Or Not To Complain? That Is The Question.
When was the last time you were inclined to make a complaint? Was your complaint met with a smile? Was your compliant acknowledged, logged, investigated and replied to in a reasonable time frame?
🇨🇦 Tomorrow Belongs To Asia's Entrepreneurs
Asian companies get more "wows" than most and the rest of the world needs to take note.
🇬🇧 The Top Ten Things Customers Want
Over the last two years of working with hundreds of clients from all walks of life, I have noticed trends of what my clients want and need. This top ten will support you in building loyal customers for a lifetime.
🇩🇪 Think How Many Ways You Can Lose A Customer!
Liquidation, acquisition, merger, economic environment, withdrawal from certain types of expenditure, being taken for granted, fouling up on what it is the customer wanted - the list is almost endless. Think how many ways you currently use to obtain the next customer - for life, or do you wait for it to happen or worse still bemoan the fact that customers aren't beating a path to your door. Advertising may be expensive and it isn't the only way of finding new customers...
🇬🇧 So This Is What Communication Can Do?
Everything that we do for our clients is based on the idea that improved communications will improve an organisation's performance and contribute to the achievement of its aims. Whereas we do work in external communications, our particular expertise and interest are in communications within organisations...
🇩🇪 Which Of Your Customers Really Matter?
You might be tempted to answer that "every customer matters!", but, if you did, you could be wasting a lot of your time and energy on customers that earn you little or nothing - or worse, actually cost you money to service.
🇦🇪 One Very Good Reason For Dealing With Complaints
Unhappy customers are business terrorists. Studies show that every unhappy customer on average tells 11 other people about their experience. In turn, these people tell five other people...
🇦🇺 Why Improve Service?
Do you want business to improve? The way to do this is relatively straightforward, and yet it is something that eludes so many businesses...
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