Business Articles
Insights, trends, and strategies from top industry experts.
3 Articles - 1ms
A New Model For Marketing
The proliferation of brands and channels is forcing companies to restructure their marketing efforts significantly.
🇩🇪 The Modern Marketer's Milking (S)Tool - The Three-Legged (S)Tool For Marketing Success
Based on my thirty years of marketing and sales experience, primarily in B2B markets, I have reached the conclusion that the three key and critical factors needed for success in any market are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation.
🇨🇠Marketing By Stealth! - 49 Steps To Market Your Business
TO SELL PRODUCTS THAT DON'T COME BACK TO CUSTOMERS WHO DO - WITHOUT INVESTING LARGE AMOUNTS OF MONEY SPECULATIVELY! When it is pouring with rain and there is no-one about, it is easy to blame the weather! If the sun is shining, everyone's at the seaside, so blame the weather!
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