Business Articles
Insights, trends, and strategies from top industry experts.
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Dwindling Readership: Are Tabloids The Answer?
Newspapers have tried a host of measures to halt the long-term decline in their readership, but they haven't stopped consumers from turning to TV and the Internet for news. Some publishers think that the answer is to switch from the broadsheet to the tabloid format, but doing so isn't a panacea. The take-away Unless the risks are lessened and the change is managed well, switching to the tabloid format can alienate longtime subscribers, advertisers, and editorial staffers.
🇩🇪 Ah! I Didn't Expect That To Happen?
Crisis Management is one of those things that sounds like a good idea, but is easily put off - after all, things have been fine so far, haven't they? But - just stop what you-re doing for five minutes and think how long it would take you to get your business back to normal if disaster struck. If you'd be out of action for more than 48 hours, you need to do something - now.
🇬🇧 Don't Worry - I Can Handle The Media!
Words that send an icy shiver up the spine of any communications director are confident statements by senior managers that they can "handle the media". These days, there are more outlets than ever for news, and even the smallest company can find its reputation at risk from a misplaced quote. However, very few companies ensure that their spokespeople are trained to say the right thing at the right time (and when to keep quiet).
🇬🇧 Ten Things Not To Say To A Reporter
Good publicity is a fantastic way of bringing in business. When a reporter calls, it's important to remember that this is not just a flattering episode to relate to your fellow professionals, but an excellent business opportunity. What you say, and how you react is very important. Here's a checklist, gathered from my 25 years of working in and with the media, of the ten things you should definitely not say!
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