Business Articles
Insights, trends, and strategies from top industry experts.
2 Articles - 18ms
Strategy 3 min read
50
Why Scientists Struggle With Strategy
Henry Ford sold the Model T in 'Any colour you like as long as it's black', with the slogan 'It gets you there and it brings you back.' He sold 15 million. This was in a market devoid of choice - where marketing could be treated as science - price and sales marching in unison. In a competitive market, however, strategy follows the principles of design, not science.
Sid P.
Consultant Cape Town, South Africa
Strategy 16 min read
50
Managing Your Organization By The Evidence
An organization is much more likely to improve its current performance and underlying health by using a combination of complementary practices rather than any one of them alone, according to new McKinsey research.
Albert E.
Business Trainer Ulm, Germany