Prasad G.

I am an automotive domain professional with 25 years of excellent work ethic, learning, experience and expertise in the areas of strategy, product management, product marketing, pricing, sales, project management and training, coaching & consulting.
Have worked with:
- Two Indian multinationals: Tata Motors and Mahindra - 17 years
- Two European multinationals: Mercedes Benz and MAN trucks - 4.5 years
- Own automotive consultant - 2 years
- Indian company: Tata Robins Frazer – 1.2 year

Have handled projects worth 1000cr as project manager for a new generation sports utility vehicle. Was the core team member of new range of trucks which was designed for domestic as well as global launch. Have conceived 3 new profitable product platforms in heavy duty trucks in BSIII & BSIV which garnered a market share of 18%, 11% and 16% respectively and revenue of >800 cr in the domestic market. Right from concept to cash.

Have expertise in:

- Project Management: Tata, Mahindra
- New Vehicle Development | Passenger Vehicle | Complete gateway process | Concept to cash
- New Vehicle Development | Commercial Vehicle |Complete gateway process | Concept to cash
- Worked very closely with R&D, Marketing and vendor development teams.
- Resource planning processes at project allocation level & key inputs into programs at M6,M4,M2 levels
- Handled projects like New products, Enhancement, derivatives, facelifts & upgrades
- On boarding of consultants for market study | Decision on Engineering Services outsourcing (ESO)
- Budgeting( Capex, Revenue) and product costing
- Understanding on prototyping, testing, Homologation

- Product Management: Tata, Mahindra, MAN trucks
- Market research, QFD, Working with consultants for market research
- New product platform development / variants / Aggregate planning
- Experience in variant management within commercial vehicles segment
- Commercial Vehicle Segment in India to understand market trends, competition landscape and future outlook.
- Choosing to Build - Market Analysis, Customer Insights, Competitive Analysis, SWOT, PESTEL, Potential, Other analysis, Product proposals, volume forecasting, MIS, etc
- Building Profitably - Strategic Planning, STP: Sizing, Target, Positioning of target market, Pricing & packaging, Product Profitability, Business model (make, buy, partner), CVP (Customer value proposition), Trials & testing
- Building it right - Product Planning, Requirements Management, Portfolio Management, Product roadmap, Value engineering, Unique selling combinations, Variants, etc

- Product Marketing: Mahindra, MAN trucks
- Right Marketing - Go to Market, Product positioning Plan for marketing, Launch plan, Customer acquisition
- Selling effectively - Sales Enablement, Sales tools & collaterals, Channel & sales training, Value selling, Customer centricity
- Tracking new markets
- Evaluating new trends
- Future Gazing

- Sales: Daimler India Commercial vehicles
- Key account management
- Dealer appointment
- B2B, B2C sales
- Regional development
- Gaining volume & market share, growing zonal & state market share
- Training to dealer team
- Dealer profitability
- Team management
- Competition tracking & mapping

Qualification:
- BE (Bachelor of Engineering) – Mechanical
- PGEMP (Post Graduate Executive Management Program) – SPJIMR (SP Jain Institute of Management & Research)