Mike B.
Strategic (digital) Marketing Expert Trainer
Professional Value
Mike helps organisations maximise their marketing potential through highly experienced strategic consulting. A specialist in marketing strategy and business growth, he has worked with firms to develop effective market approaches. Mike provides expert guidance that helps companies build strong brands and achieve commercial success.
Executive Profile
Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.
Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.
Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.
Mike is the Author of on Integrated Direct Marketing and of investment in digital marketing.
Core Competencies
Marketing Strategy
Core marketing theory illustrated by real world examples; including digital marketing ad how to integrate offiine and online brand communications
Advertising
Extensive experience in TV, Press, outdoor, radio, direct mail, promotions + online media. Senior Examiner at CIM in Integrated Media
Internet
All key digital marketing disciplines: SEO, PPC, Social Media, Mobile, Email,User Experience and Analytics. Course Director, IDM Diploma in Digital Marketing
