Peter G.
You Too Can Change The World !
Professional Value
Peter is a marketing economist who helps senior public‑sector leaders provoke the strategic change needed to avoid organisational decline. He has driven policy U‑turns for the World Bank and UN across 30 countries, delivering cost reductions and revenue growth through his proprietary marketing‑economics methodology, primarily in emerging‑market economies for ministries of finance.
Executive Profile
Dr Peter is an internationally known marketing economist. He is an international consultant who produces results in the real world.
His books and academic papers developed methods to tackle the problems of firms in the real world. He produced a standard approach to quality and brands as a marketing tool (nothing to do with production tools like ISO 9000).
He became a consultant so he could use these methods to produce results. He has worked in 30 countries round the world. His client list includes the World Bank, the UN, the EC, and the governments of the USA, UK, Germany, India and Russia.
His book shows what it means to do top level consultancy with governments and the World Bank, and to provoke a government to do a policy u-turn. This has had an enormous impact and is used in universities and business schools around the world, as well as by businesspeople and professionals.
Your organization needs to change to survive. It may not realize that drastic change is needed. Someone has to provoke that change. Or it may realize that it is heading for bankruptcy, and go into panic mode, changing its logo and redesigning its website, instead of making the changes that are needed. Again, real change needs provoking.
Real change is always provoked by individuals with a vision – people like you. This vision can then be taken forward by teams and change managers.
If your organization is to survive, it must cultivate the individuals with a vision; it must train them to provoke change.
He will show you that it is people just like you that provoke the big changes in organizations. It is not necessary to have authority, networks, political pull or institutional support - though they do help. He shows you how he got a government to do a U-turn on policy without them. See his book.
Training programmes
Peter uses his own experience, as a consultant whose job it is to provoke change, to show how it is done. He shows you how you can apply the professional skills you already have to this new task. And he shows you some new skills.
The result? A far more effective manager. Someone who can make change happen.
Core Competencies
Inspirational
Peter provides inspiration based on his experiences, showing that individuals can drive change, even without authority or power.
He demonstrates that everyone can make a difference, regardless of their position.
Economics
Peter is a renowned economic consultant, having advised governments and firms worldwide, developing practical economic theories and achieving notable results, such as reducing costs and increasing revenue.
Cultural Awareness
Peter has worked in 30 countries, cultivating cultural awareness and sensitivity to effectively operate in diverse markets, governments, and organizations, recognizing that cultural differences shape market dynamics and influence change.