Steven H.
Creating A Powerful Corporate Brand
Professional Value
Steven is a branding strategist who helps senior leadership teams in financial services firms create powerful corporate brands and market positions. He authored a leading corporate branding text and has delivered presentations that consistently rank in the top percentile, drawing on a 35‑year career and guiding firms through end‑to‑end brand delivery across Asia‑Pacific and Australia.
Executive Profile
Steven is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career in Asia/Pacific and Australia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
Steven consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields and serves as a Non-Executive Director in both the profit and non-profit sectors.
A dynamic, enthusiastic and entertaining presenter, he is consistently scored in the highest percentiles by audiences and seminar participants.
Throughout his career Steven has been heavily involved in professional and community organizations, ranging from the American Business Council and various committees of the Singapore Tourist Promotion Board in Singapore to the International Wine and Food Society. His professional involvement has included:
- Honorary Fellow, Australia Sales and Marketing Institute
- Graduate Member, Australian Institute of Company Directors
- Chairman, Sports Taekwondo Australia
- Deputy Chairman, Tourism Macedon Ranges
- Chairman, Strategic Advisory Group for Economic Sustainability, Macedon Ranges Shire, Victoria, Australia
- Member, McKinsey Quarterly Online Executive Panel
- Member, Qantas Customer Advisory Panel
- Member, BusinessWeek Alliance/Market Advisory Board
- Member, Forbes Advisory Panel
He was also one of the international judges for the 2004 and 2005 Globes Awards program of the Marketing Agencies Association Worldwide.
Core Competencies
Branding, Brand Delivery
Steven is a renowned expert in branding and brand delivery, having authored a leading text on corporate branding that extends beyond visual identity elements.
He has successfully led numerous corporate branding projects across various industries.
Steven is also a sought-after speaker on corporate branding and image.
Marketing - Specialised
Steven is a leading marketing consultant, specializing in strategic marketing decisions that drive solid market results.
He consults to companies in financial services, hospitality, tourism, industrial products, consumer products, restaurants, petroleum, and publishing, focusing on marketing strategy, product development, and customer retention.
Sales - Specialised
Steven specializes in sales management, coaching executives on effective sales team leadership.
He conducts workshops and training sessions on value-added selling skills and sales management processes, helping organizations improve their sales performance.