Sid P.
Strategic Planning In Marketing And Advertising
Professional Value
Sid helps organisations develop practical and profitable marketing strategy. Valued for his ability to isolate key strategic issues, he discovers insights and articulates them with clarity and often humour—as both writer and speaker. His track record spans successful strategy implementation for clients across multiple sectors.
Executive Profile
Sid is valued in the marketing industry for his ability to isolate key strategic issues that are both practical and profitable. He has a talent for discovering insights and articulating them in a unique (and often humorous) style – both as a writer and speaker. Sid has an impressive track record in the successful implementation of strategy for clients in nearly all categories and sizes - from start-ups to global blue chips.
Sid adds new meaning to the phrase 'been there done that'. He has six months to six years experience in each of the following fields:
- Strategic planner (Ogilvy & Mather)
- Marketing lecturer (Damelin)
- Management consultant (Profit Improvers)
- Copywriter (Grey Advertising)
- Wholesaler (Heynes Matthew)
- Franchise manager (Link Pharmacies)
- Retail pharmacist (Chemkay)
- Creative director (Leo Burnett Healthcare)
- Professional actor (Cape Artists Agency)
- Karate instructor (SA Gorei)
- Motivational speaker
Some of the brands Sid has helped build: Liberty Life, Mr Delivery, SABMiller, Inet Bridge, FedEx, Chicken Licken, Incredible Connection, Scooters, Nestle, Iscor, House & Home, and nearly every global pharmaceutical company.
He specialises in:
- Business, marketing and communications strategies
- Brilliant as the non-executive marketing director for mid-size clients with fast-growing brands (mainly franchises)
- Conference speaker and facilitator
- Concept and copy (including medical)
- Mentoring young strategic planners on thinking, writing and presentation skills
Core Competencies
Strategic Planning
Sid applies strategic planning to identify practical and profitable issues for clients, leveraging his experience in various fields to develop effective strategies.
Branding, Brand Delivery
Sid develops and implements branding and brand delivery strategies, having worked with prominent agencies and built brands such as Liberty Life, Mr Delivery, and SABMiller.
Motivation
Sid delivers motivational sessions as a speaker, sharing insights and lessons from leading brands, with an engaging and interactive style that resonates with audiences.