Barbette B.
Internationally Recognised Expert In Competition & Strategy
Professional Value
Barbette helps senior executives in Fortune 500 companies develop data‑driven competitive intelligence to sharpen strategic decision‑making. She has delivered more than 300 market‑analysis projects across aerospace and pharmaceuticals, earning the SCIP Meritorious Award – the field’s highest honour – and co‑authoring four best‑selling competitive analysis books. Her work focuses on organisations operating in the Australasia region.
Executive Profile
Babette is a specialist consultant in competitive intelligence, strategic planning and strategic marketing in the Australasia region. She is widely recognised and sought after for her international expertise in competitive analysis, and has provided mentoring and training to executives and organisations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.
Recognised internationally in 2006 by being given the highest and most prestigious U.S. award in the field of Competitive Intelligence – the SCIP Meritorious Award, Babette is the first woman outside the USA to be honoured with this award.
Babette has shared her knowledge of competitive business analysis by co-authoring a number of internationally acclaimed books. Strategic and Competitive Analysis and Business and Competitive Analysis have both been the top selling books in this field since being published in 2003 and 2007 respectively. A third book, Analysis Without Paralysis, was released in June 2008 and a fourth, The Financial Times Guide to Analysis for Managers, will be released in 2009.
Core Competencies
Competitive Intelligence
Barbette possesses extensive expertise in competitive intelligence, having conducted over 300 projects across various industries, including aerospace and pharmaceuticals.
She leverages her knowledge to inform strategic decision-making for Australian and Global Fortune 500 companies.
Her work encompasses market analysis and competitor profiling to drive business growth.
Barbette's experience spans multiple sectors, enabling her to provide actionable insights.
She helps organizations develop a competitive edge through data-driven strategies.
Education & Training
Barbette has a strong background in education and training, having taught competitive intelligence at several universities, including Macquarie University and Bond University.
She has developed and delivered curricula for undergraduate and MBA programs, focusing on competitive analysis and strategic planning.
Barbette's teaching experience enables her to design and implement effective training programs for executives and organizations, enhancing their understanding of competitive intelligence and its applications.
Women In Business
Barbette is a pioneer for women in business, having established the first Executive Education program for senior women at Macquarie University's Graduate School.
This initiative demonstrates her commitment to promoting women's leadership and empowerment in the corporate world.
Barbette's work in this area aims to create opportunities for women to develop their skills and advance their careers, contributing to a more diverse and inclusive business environment.