Anas A.
Certified Strengths Coach/Trainer
Professional Value
Anas is a strengths coach who helps MENA region sales teams leverage employee strengths to boost performance. He delivered a region‑wide training programme for DiverseyCare’s sales force, enhancing negotiating and selling skills and driving higher employee retention. His expertise spans hospitality, education and government organisations across the Middle East, applying the Gallup Strengths Finder and Clifton methodologies.
Selected Clients
Executive Profile
As a Certified Gallup Strength Coach, Anas has developed a unique group training and one-to-one coaching model, focusing on positive psychology, investing more in discovering people’s strengths and less in overcoming their weaknesses. He will support individuals and organizations in putting aside their weaknesses and playing/investing most of their lifetime in their strengths.
With a gifted eye for talent, Anas is determined to help others discover and develop their real talent. With the Maximizer Theme being his number one strength, Anas always strives for moments of excellence, which gives him the understanding of what others do well. He routinely makes discoveries of others' most powerful gifts, sharpening these abilities in their path to enjoy consistent outstanding performance.
After graduating from Florida, USA with a degree in Sports Business, Anas attended the finest training and human development institutions; acquiring training certificates from:
- Gallup Strengths Center “Strengths-based Coaching”
- Marcus Buckingham program "Go Put Your Strengths to Work"
- Empretec Entrepreneurship Program
- The Sandler Sales Institute
- Jeffery Gitomer Sales Program
- Chester Karrass Effective Negotiating Program
Throughout his career, Anas has been working in sales management, business development, and training. He has been exposed to several industries such as hospitality, education, government, and facilities management. Working for DiverseyCare, a world leader in cleaning solutions and certified as Train the Trainer for the "Diversey Way of Selling," Anas was responsible for training all the MENA region’s sales force on negotiating, selling skills, time management, and customer service. Also, a professional tennis player and tennis coach, tutoring at all levels and different ages.
Core Competencies
Business Development
Anas drives business development by fostering a strengths-based approach.
He helps organizations excel by leveraging employees' strengths in daily operations, strategy, and performance, leading to increased job satisfaction and employee retention.
Train The Trainer
Anas excels as a Train the Trainer expert, utilizing the Clifton Strengths Finder Assessment to discover and develop talents.
He coaches others to understand and apply their strengths to achieve results, and provides techniques for strengths-based development to address team challenges.
Coaching
Anas provides coaching focused on building strengths rather than fixing weaknesses.
He believes that managing around weaknesses and amplifying strengths leads to success, and works with individuals to develop their unique talents and abilities to achieve outstanding performance.