Saadia B.
Customer Experience (cx) Consultant, Corporate Trainer, Coach
Professional Value
Saadia is a Customer Experience consultant who helps business owners and C‑suite executives embed CX strategies that increase revenue and generate qualified referrals. Drawing on 25 years of senior sales and operations leadership across multinational firms in Pakistan and the Middle East, she designs data‑driven journey maps, implements customer‑centric processes and training, delivering measurable gains in customer retention and referral rates.
Executive Profile
I help business owners understand the importance of CX strategy and the direct impact it has on the sales bottom line.
A highly accomplished corporate trainer with a career spanning 25 years, having held senior executive positions in Sales, Operations and General Management with multi-national organizations in Pakistan and the Middle East. A seasoned Customer Experience, Business Development and Operations Transformation Specialist proficient in transferring acquired best practice expertise to the training room.
The problems I solve: I help businesses identify the problems that cause it to lose customers and qualified referrals. Whether related to efficiency of business processes, work culture and environment, low employee engagement or lack of automation, I identify the root cause of the problem, recommend solutions and work with teams on the ground to implement them.
Who do I work with?
- Business owners and C-suite Executives who are responsible for crafting the business strategy.
- Department Heads & Managers responsible for generating revenue through customer retention and acquisition of new customers.
- Frontline Sales and service teams that interact with customers directly.
Why I do what I do? Having been a senior executive in a large multi-national organization as well as setting up and running a business, I have a deep understanding of the role CX plays in customer retention and generating referrals. Through my consultancy practice, I am able to share my experience and best practice knowledge with other business owners.
Industry Expertise
- Manufacturing
- FMCG
- Heavy equipment Manufacturer for Oil & Gas industry
- Consultancy & Corporate Services
- ICF recognized Coaching Academy
- Insurance
- Broadcast Media
- Hospitality
Core Competencies
Customer Experience Management
Saadia designs and implements customer-centric processes and systems, helping business owners achieve their Customer Experience objectives.
She provides guidance on implementation and stakeholder buy-in.
Softskills Development
Saadia offers customized training solutions based on data-driven needs analysis, leveraging 25 years of operational experience.
Her training sessions address specific pain points and aim to create self-sufficient businesses.
Team Building
Saadia guides managers on building team capability through empowerment, coaching on employee engagement, customer-centric strategies, and leadership.
She helps managers become mentors to their teams.