Prasad G.

I am an automotive domain professional with 25 years of excellent work ethic, learning, experience and expertise in the areas of strategy, product management, product marketing, pricing, sales, project management and training, coaching & consulting.

Have worked with:

• Two Indian multinationals: Tata Motors and Mahindra - 17 years
• Two European multinationals: Mercedes Benz and MAN trucks - 4.5 years
• Own automotive consultant - 2 years
• Indian company: Tata Robins Frazer – 1.2 year

Have handled projects worth 1000cr as project manager for a new generation sports utility vehicle. Was the core team member of new range of trucks which was designed for domestic as well as global launch. Have conceived 3 new profitable product platforms in heavy duty trucks in BSIII & BSIV which garnered a market share of 18%, 11% and 16% respectively and revenue of >800 cr in the domestic market. Right from concept to cash.

Have expertise in:

• Project Management: Tata, Mahindra
• New Vehicle Development | Passenger Vehicle | Complete gateway process | Concept to cash
• New Vehicle Development | Commercial Vehicle | Complete gateway process | Concept to cash
• Worked very closely with R&D, Marketing and vendor development teams.
• Resource planning processes at project allocation level & key inputs into programs at M6, M4, M2 levels
• Handled projects like New products, Enhancement, derivatives, facelifts & upgrades
• On boarding of consultants for market study | Decision on Engineering Services outsourcing (ESO)
• Budgeting (Capex, Revenue) and product costing
• Understanding on prototyping, testing, Homologation

Additionally, have expertise in:

• Product Management: Tata, Mahindra, MAN trucks
• Market research, QFD, Working with consultants for market research
• New product platform development / variants / Aggregate planning
• Experience in variant management within commercial vehicles segment
• Commercial Vehicle Segment in India to understand market trends, competition landscape and future outlook.
• Choosing to Build - Market Analysis, Customer Insights, Competitive Analysis, SWOT, PESTEL, Potential, Other analysis, Product proposals, volume forecasting, MIS, etc
• Building Profitably - Strategic Planning, STP: Sizing, Target, Positioning of target market, Pricing & packaging, Product Profitability, Business model (make, buy, partner), CVP (Customer value proposition), Trials & testing
• Building it right - Product Planning, Requirements Management, Portfolio Management, Product roadmap, Value engineering, Unique selling combinations, Variants, etc

Furthermore, have expertise in:

• Product Marketing: Mahindra, MAN trucks
• Right Marketing - Go to Market, Product positioning Plan for marketing, Launch plan, Customer acquisition
• Selling effectively - Sales Enablement, Sales tools & collaterals, Channel & sales training, Value selling, Customer centricity
• Tracking new markets
• Evaluating new trends
• Future Gazing

Also, have expertise in:

• Sales: Daimler India Commercial vehicles
• Key account management
• Dealer appointment
• B2B, B2C sales
• Regional development
• Gaining volume & market share, growing zonal & state market share
• Training to dealer team
• Dealer profitability
• Team management
• Competition tracking & mapping

Qualification:

• BE (Bachelor of Engineering) – Mechanical
• PGEMP (Post Graduate Executive Management Program) – SPJIMR (SP Jain Institute of Management & Research)