Chris A.
Financial, Risk And Marketing Modeling Expert
Professional Value
Chris is a financial and risk modelling expert who helps hotel revenue managers optimise pricing and service revenue. He designs research‑backed revenue‑management systems adopted by leading hotels and airlines, delivering up to 15% pricing uplift and risk‑aware decision frameworks, and serves on the editorial board of the Journal of Revenue and Pricing Management. Primarily operating in the global hospitality sector.
Selected Clients
Executive Profile
Chris is an assistant professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty at the Ivey School of Business in London, Ontario, Canada. His main research focus is on revenue management and service pricing.
He actively works with industry, across numerous industry types, in the application and development of RM, having worked with a variety of hotels, airlines, rental car and tour companies, as well as numerous consumer packaged goods and financial services firms.
Chris's research has been funded by numerous governmental agencies and industrial partners, and he serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Hotel School, he teaches courses in revenue management and service operations management.
Core Competencies
Finance, Financial Tools
Chris develops and utilizes financial models and tools to inform decision-making and assess risk, with expertise in spreadsheet-based modeling.
Risk Modeling
Chris applies risk modeling techniques to estimate and analyze potential risks, leveraging his experience as a professor and consultant to guide organizations in risk assessment.
Marketing Modelling
Chris employs marketing modeling techniques to clarify market opportunities and enhance decision-making transparency, providing organizations with a clearer external perspective on their business.