Keith A.
High Performance Coach
Professional Value
Keith is a high‑performance coach who helps corporate leadership teams and elite athletes achieve peak performance through experiential learning and habit formation. He has personally coached World Championship and Olympic finalists—including a 100 m European gold medallist—and delivered bespoke ‘Seven Habits of Highly Effective People’ courses that accelerated team effectiveness and record‑breaking athletic results.
Selected Clients
Executive Profile
Keith started work in the computer industry and has worked for NCR and Case Communications. He was involved in project management and running training programmes.
This period coincided with an involvement in Track and Field Athletics. In 1990, Keith was appointed National Event Coach for Junior sprints for the British Athletic Federation.
Feeling the need for a change, Keith left Case in 1991. In 1992, he joined The Learning Partnership (who became the Covey Leadership Centre UK) as a computer trainer; however, a year later he switched to the personal development and experiential learning side of the business. Early 1994 saw him running both bespoke courses and Stephen Covey's 'Seven Habits of Highly Effective People' material.
Keith has acted as personal coach to the following athletes:
- Helen Frost (4x400m relay World Championships, Seville 1999)
- Katharine Merry (400m World Championships Finalist 1999)
- Allison Curbishley (400m Silver Medallist Commonwealth Games 1998)
- Darren Campbell (100m Gold Medallist, European Championships 1998)
As a National Coach, he has worked with the following athletes:
- Iwan Thomas (400m Gold Medallist European Championships)
- Jamie Baulch (400m World Indoor Champion 1999)
- Denise Lewis (Heptathlon, Gold Medallist European Championships, Silver Medallist World Championships 1999)
- Doug Walker (200m European Champion 1998)
As a result of both his management training and athletics coaching experience, Keith has uncovered a particular talent as one of our high-energy, motivational speakers. Using sport as his starting point, his lively, humorous, highly participative style frequently gets an entire audience out of their seats and physically involved themselves, while keeping a focus on the serious business messages. He has the skill to tailor his presentations closely to the key themes of the event organisers, using his sporting experience to illuminate those themes in a memorable way.
A growing client list includes leading organisations such as Microsoft UK, British Airways, WHSmith, Unipart, Mercedes-Benz UK, The Dorchester, Toyota Europe, British Midland Airways, Safeway Stores, General Motors Middle East, British Aerospace, PriceWaterhouseCoopers, Clifford Chance, NAS Kenya, Prudential, and Woolwich Building Society.
The following testimonials demonstrate Keith's impact:
- "You were an absolute star at the conference. Thank you so much for helping us to inspire so many people. I have been inundated with positive feedback on your sessions and I know that the messages that you gave to everybody will help us to deliver what we have set out to achieve" - WH Smith
- "Your presentation was extremely interesting, lively, thought-provoking and relevant to our business. You certainly achieved your target of adding value to our day and our business, thoroughly complimenting our theme of 'Aiming Higher'" - Bradford & Bingley Building Society
- "Thank you for facilitating our teamwork and coaching sessions, which have been a great success. They were received with very positive feedback from all our staff who also attended. It was a fresh and interesting way of communicating themes that are crucial to our business" - Microsoft
- "What a great performance! Your input into our business sessions contributed to a varied and lively programme" - Association of Independent Tour Operators
- "Your presentation was exceedingly well received (indeed it was the highlight of the day!) and undoubtedly fired up the teams for the group work" - Budgens
Core Competencies
Team Building
Keith enables teams to achieve their best performance by enhancing interaction effectiveness, leveraging his experience in managing training programs and coaching athletes to foster collaborative environments.
Coaching
Keith coaches individuals to realize their potential, using a practical approach grounded in his experience as a National Event Coach and personal coach to elite athletes, helping others develop coaching skills.
Inspirational
Keith inspires audiences through motivational speeches, using sport as a starting point to convey serious business messages in a lively, humorous, and participative style, as evidenced by testimonials from clients such as WH Smith and Microsoft.