Michael D.
Executive Marketing Consultant
Professional Value
Michael is a executive marketing consultant who helps CEOs of mid‑market and multinational organisations develop strategic marketing programmes and manage global brands. Drawing on 35 years of Fortune 500 leadership and a Citibank Excellence in Teaching Award, he designs segmentation and branding strategies that have driven measurable brand growth and streamlined market entry across North America, Europe and Asia‑Pacific.
Executive Profile
This facilitator is the consummate marketing professional focused on providing his clients with unparalleled strategic marketing programmes and flawless execution. He is equally comfortable providing executive-level consulting to a CEO and executive team of a mid-market company poised for growth or the CEO of a multinational challenged by the complexity of developing markets and managing brands on a global basis.
He has a 35-year history as a marketing executive and academic. He has worked at the executive level with responsibilities for Fortune 500 companies at both the national and global level. His international marketing experience extends from North America and Europe to Asia Pacific.
His vast experience as both an executive and consultant has been augmented by over 14 years as a marketing academic as a professor at one of the USA's best business schools. He was awarded the Citibank Excellence in Teaching Award and mentioned several times on Business Week's outstanding faculty list in the Guide to the Best Business Schools.
This rare combination of the practical and the academic provides his clients with up-to-date marketing best practices with the knowledge and experience to transform robust marketing concepts into tangible and durable results for his consulting clients.
Core Competencies
Marketing - General
Michael has 35 years of experience in marketing, including market research, segmentation, branding, and strategic management of marketing activities from concept to execution, leveraging his expertise as an executive, consultant, and academic.
He possesses a deep understanding of marketing principles and their practical applications.
Marketing - Specialised
Michael specializes in market segmentation, branding strategy development, and market research, providing clients with tailored marketing solutions.
His expertise in these areas enables him to develop effective marketing strategies that drive business results.
Strategic Management
Michael provides strategic management support, facilitating the development of marketing strategies and plans.
He has experience servicing clients in various industries, including consumer packaged goods, services, and technology, and has established marketing departments, designed marketing plans, and directed advertising and promotional activities.