Phil A.
Marketing Excellence And Customer Value Management
Professional Value
Phil is a marketing strategist who helps senior marketing leaders in chemicals and energy firms achieve measurable value growth through marketing excellence. Drawing on 40 years in multinational corporations and co‑authoring ‘Value‑Based Marketing for Bottom‑Line Success’, he delivers practical strategy development, pricing optimisation and customer‑value programmes across complex value chains that boost loyalty and capture revenue.
Selected Clients
Executive Profile
Phil has 40 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.
Since 1997, he runs his own marketing excellence practice, creating value for clients by helping them to apply marketing excellence to their businesses. He delivers practical marketing for value growth, facilitating marketing strategy development and implementation working together with the client’s team. He serves many clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.
In May 2002, Juan, Senior Editor at the International Herald Tribune, praised him in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. His pragmatic, down-to-earth approach to marketing is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”, Dec 2002.
Phil's Specialties:
- Specialists in B2B and B2B2C marketing
- Complex value chains
- Chemicals
- Plastics
- Other manufacturing
- Energy
- Oil
- Downstream markets
- Pharmaceuticals
- Construction
- Deep-drill marketing
- Best practice CVM
- Marketing and sales effectiveness
- Value capture in complex market value chains
- Value creation from integrated analysis and interpersonal skills
Core Competencies
Marketing - Specialised
Phil specializes in B2B and B2B2C marketing, with expertise in complex value chains, chemicals, plastics, and energy.
He helps clients create customer value through marketing excellence.
Marketing - General
Phil applies practical marketing strategies to help clients achieve value growth.
He facilitates marketing strategy development and implementation, working closely with clients' teams.
Customer Experience Management
Phil offers customer experience management expertise, focusing on sustainable differentiation and improved customer loyalty.
He helps clients capture value through pricing strategies and value creation implementation.