Omar S.
Marketing Excellence Practitioner
Professional Value
Omar is a marketing Excellence practitioner who helps chemicals and construction B2B leaders boost margins and revenue through customer value management. Implemented a value‑management model that lifted margins by 12%, added US$3 million in six months and lifted sales‑person productivity by 60%. Operates from Dubai serving Europe, the USA and the Middle East.
Selected Clients
Executive Profile
Omar is an experienced marketing practitioner with 25 years of international marketing management experience in the chemicals and construction industries. This broad base of commercial and business experience has covered markets in Europe, the USA, the Middle East and North Asia.
Omar currently runs a Dubai-based marketing excellence practice, which delivers to clients practical, results-oriented, B2B marketing and leadership programmes, directly impacting their bottom line. Third Eye's clients include Shell, Dow Chemical, Degussa, ICI Paints, and Fosroc International. Examples of the value delivered include:
- Through implementation of a customer value management model, a client realigned their focus towards newly developed high-value segments in the construction market. New offerings delivered through development of targeted marketing channels resulted in a margin increase of 12% and added over USD 3 million to the bottom line in 6 months.
- Following implementation of his selling process and focus on customer value management, productivity per sales person increased by an average of 60% and customer retention improved by 20%.
- Implementation of a new business delivery model to a newly defined market segment for construction products distribution increased revenues by 15% in a three-month period, adding 5% to the bottom line.
Prior to establishing his company, he held senior business leadership positions in two Fortune 100 organisations, including the Dow Chemical Company, where he led several business units to greater value growth through the development and implementation of a global market orientation and marketing planning process.
Omar is a member of the Chartered Institute of Marketing and the European Marketing Academy. He is also affiliated with many other professional education and development organisations, where he delivers various leadership and marketing programmes.
Core Competencies
Marketing - General
Omar possesses 25 years of international marketing management experience.
He has worked in the chemicals and construction industries, covering markets in Europe, the USA, the Middle East, and North Asia.
This experience has equipped him with a broad base of commercial and business knowledge.
Marketing - Specialised
Omar has expertise in B2B marketing, with a focus on delivering practical, results-oriented programmes that impact clients' bottom line.
His experience includes developing targeted marketing channels and implementing customer value management models, resulting in significant margin increases and revenue growth.
Sales - Specialised
Omar has a proven track record of improving sales productivity and customer retention through the implementation of effective selling processes and customer value management strategies.
His expertise has resulted in average productivity increases of 60% and customer retention improvements of 20%.