Peter R.
Marketing And Management Services For The Chemical Industry
Professional Value
Peter marketing strategist who helps chemical manufacturers and distributors achieve competitive advantage through strategic marketing and econometric business analysis. He delivered a UK technoβeconomic feasibility study for bioplastic production and a global petrochemical feedstock outlook for a major oil producer, informing acquisition targets and new technology adoption across North America and the UK.
Selected Clients
Executive Profile
Peter has a wealth of experience in chemical industry commercial operations. His expertise includes strategic planning, marketing strategy development and implementation, and market and business assessments.
ToursA seasoned professional with a broad commercial background and leadership experience with global chemical suppliers in North America and the UK, he has a good understanding of industry economics, trends and drivers.
For Marsulex, a major provider of byproduct processing services to refineries and chemical producers, he developed econometric models for projects, made numerous business analyses, identified and assessed new technologies, and recommended potential acquisitions. The work involved targeting of prospects for projects, and support of the proposal development process.
Previously, Peter had 8 years of experience in business management roles for BASF in Canada. He has a BSc Chemistry from UMIST; upon graduation he gained 9 years technical sales and market development experience in the performance chemicals sector in the UK, and in export markets including the Middle East.
In 2005, Peter conducted an update of a major market study for UP resin raw materials. More recently, he worked with a large consultancy to provide a global outlook for petrochemical feedstocks for a major oil producer, and in the past year, he conducted a techno-economic feasibility study of bioplastic production in the UK.
In association with Bernard of Marlin Consulting, Peter developed the concept of Communicating Sustainable Reputation β the new CSR which provides chemical companies with a template to gain competitive advantage through improving their sustainability and reputation.
Core Competencies
Chemistry, Chemicals
Peter has expertise in chemistry and chemicals, with experience in business management, industrial marketing, and sales for manufacturers and distributors in the chemical industry.
He has a strong understanding of industry economics, trends, and drivers.
Marketing - General
Peter develops and implements marketing strategies, conducting market and business assessments to drive growth and inform decision-making.
His marketing expertise spans the chemical industry, with a focus on strategic planning and competitive advantage.
Strategic Planning
Peter is skilled in strategic planning, with a focus on business sustainability and profit growth.
He develops and implements strategies to drive growth, improve reputation, and enhance competitiveness in the chemical industry.