Mitch O.
New York Based New Media Expert
Professional Value
Mitch helps advertisers at US broadcasters and telecom operators launch interactive video campaigns that drive consumer adoption on emerging digital platforms. He authored the definitive guide ‘Trials & Defibrillations’, and his advertising‑model frameworks have been adopted by major US broadcasters and telecoms, delivering award‑winning interactive TV solutions. His advisory is rooted in the New York media ecosystem.
Executive Profile
Mitch currently holds the position of Executive Vice President, Televisual Applications, a newly created position, at a specialist NY based media firm, focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms.
His mission is to explore the potential value of interactive video media applications and technologies for the development (ideas and implications) and execution of advertising models for clients.
Prior to joining his current employer, Mitch was EVP, Carat Digital, and held the position of SVP/Director of Media Futures at Universal McCann. His book, Trials & Defibrillations: Interactive Television in the U.S., provides a comprehensive analysis of the learnings gleaned through his in-market advertiser-supported trials, consulting, educational gatherings and industry interactions.
Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: Acxiom, Adelphia Cable, AT&T Broadband, AT&T 3 Screen, BackChannelMedia, Bloomberg Business Radio, Burly Bear, Chase, College Network, Cablevision, Comcast, Cox, Discovery Comms., erinMedia, ESPN, Fox, Hotel Networks, Invidi, MediaLink, Merrill Lynch, Navic, Nielsen Media Research, Profilium, Rentrak, RePlayTV, ShadowTV, TiVo, TNS Media, TV Guide, Video Research and Visible World.
This New York based expert is considered a "cutting-edge" conference speaker and adviser around the world on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media.
His expertise lies in exploring the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models with his clients. Key areas of expertise include:
- Interactive television propositions
- Emerging media applications and technologies
- New distribution methodologies
- Consumer adoption
His highly sought after presentation Here, There, Everywhere is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV, direct broadcast satellite, satellite radio, broadband and teleTV).
Core Competencies
Media
Mitch is a highly insightful speaker and adviser on new digital platforms, integrating interactive TV, wireless and online applications with traditional media.
Advertising
Mitch explores the potential value of interactive media applications and technologies for advertising models, including interactive TV propositions, emerging media applications, new distribution methodologies and consumer adoption.