John C.
Strategy Consulting
Professional Value
John is a strategy consultant who helps SME CEOs and PLC board chairs translate corporate vision into measurable internet‑driven growth. He delivers board‑level strategy workshops and SEO site‑review programmes that consistently achieve top‑10 search rankings and integrate grant‑funding and finance tools into digital marketing plans. His practice spans UK manufacturing and agricultural sectors with projects exceeding £10m.
Executive Profile
John has been a Company Director for over 30 years, including many years as Chairman or Managing Director in his own businesses, which have ranged from sporting goods to agricultural chemicals. He has been a Non-Executive Director for several SMEs. John has been in Internet Marketing since before Yahoo or Google were born, which, he says, makes him 109 years old in internet years!
John has trained at The Academy of Business Strategy, and is an associate of the Institute of Business Consulting, and a member of the Institute of Directors. He has also been a visiting lecturer on the MBA course at Cranfield University School of Management and a Judge in The National Business Awards sponsored by Orange.
John has run training seminars at board level on corporate strategy and marketing strategy, and made presentations to both large and small groups. He brings a wealth of experience, particularly in corporate strategy, internet strategy, and marketing strategy, especially search engine optimisation (SEO).
John is an approachable, practical, down-to-earth consultant, comfortable in the board room of plc's as well as helping with implementation with smaller companies.
Core Competencies
Strategy
John has extensive experience in developing and implementing corporate and marketing strategies.
He has worked with Chairmen, Managing Directors, and Boards to assess and improve their strategies.
His expertise includes business planning, training, and seminars.
John is skilled in marketing strategy, new product development, and public relations.
Finance, Financial Tools
John has knowledge of corporate finance, including business angels, loan guarantees, and asset finance.
He is familiar with factoring, invoice discounting, trade finance, and property finance.
John also has experience with grant funding and can provide guidance on financial tools and strategies.
Internet
John has been involved in internet marketing since its early days.
He specializes in search engine optimization (SEO), pay-per-click advertising, and internet marketing strategy.
John can conduct site reviews, build links, and design and build websites.
He also offers pay-per-results SEO services.