Michael F.
Ready, Fire, Aim ... Transformation Is Not A 5 Year Plan
Professional Value
Michael is a transformation strategist who helps telecom operators and large enterprises achieve complex organisational change and sustained growth. He directed a 1,200‑person commercial unit through a successful sale and designs senior‑level executive coaching programmes that embed retail, sales and service development, delivering measurable business evolution. His work spans telecom markets across the Middle East and Canada.
Selected Clients
Executive Profile
In December 2006, Actualites magazine named Michael one of 30 Quebecois that are making a difference in the world.
Michael is an experienced executive, coach, consultant and speaker on Telecom and transformation issues. He was Executive Director and Chief Commercial Officer of M-Tel Bulgaria from March 2004 to July 2005 when the company was sold to Telekom Austria.
At M-Tel, Michael had overall responsibility for Sales, Retail, Marketing, Service Development, Data Services and Customer Care (about 1200 employees). Michael has worked for Procter & Gamble Inc., New Brunswick Telephone, Bell Canada, was President of @Home Canada, and served on the Board of Excite Canada.
Prior to joining Mobiltel, Michael was Vice-president Marketing at Connex, the leading Romanian Mobile Operator. Michael is a graduate of McGill University and lives in Dubai and Mundleville, New Brunswick, Canada, with his wife. In his free time, Michael is active with a number of charities, runs slowly, golfs poorly, and is not really good at hockey at all, so do not ask.
Core Competencies
Transformation
Michael has expertise in transformation, driving corporate change programs and revitalizing marketing and sales operations.
He develops transformation programs, employee communication plans, and commercial plans, and coaches senior management.
Marketing - Country, Sector Specific
Michael has experience in country and sector-specific marketing, having operated in various environments such as the USA, Canada, Bulgaria, Romania, India, Dubai, and Tunisia, leveraging his knowledge to drive marketing strategies.
Telecommunication
Michael is a seasoned expert in telecommunications, with experience in fixed, mobile, and internet services, and has held C-level positions, overseeing commercial disciplines, customer experience, marketing, and sales force management.