Graham Y.
Develop Yourself And Develop Your Skills
Professional Value
Graham helps multinational sales organisations align culture with strategy while improving sales effectiveness. He has reduced stressβrelated downtime by 30% and increased sales conversion rates through tailored programmes that integrate NLP techniques and cultureβalignment diagnostics. He delivers these solutions across the UK and Middle East for firms in petrochemical, pharmaceutical and telecom sectors.
Selected Clients
Executive Profile
Graham has 20 years of experience as a consultant and partner in training companies, developing and delivering training solutions both internationally and in the UK, and speaking to various audiences on a range of subjects.
After graduating, he began his working life in teaching, before moving into sales. He sold successfully to a wide variety of businesses and levels within them. After a period on the road, he moved into personnel and training for a spell before moving into Sales Management.
He has worked with a variety of major companies in the UK, the Middle East, Africa, Asia, mainland Europe, Russia, and the USA, training a range of Sales and Sales Management skills, Stress Management, Personal effectiveness, and interpersonal skills. In addition to speaking at conferences, events, and meetings, he spends a considerable amount of his time working in the Middle East region. He has worked with many different organisations conducting both training and consultancy assignments - ranging from petrochemical to pharmaceutical, from financial institutions to computer manufacturers and dealerships, telecoms to publishing. He has spoken on subjects from "Culture and Strategy"; "Sales Process and Sales Direction for the present and future"; "Managing Pressure and Stress"; and "NLP in business and life" and areas around these.
He has had many years of experience tailoring programmes to help organisations address a range of issues. Additionally, he uses an OD approach to work with organisations to evaluate their culture and whether it is appropriate for their strategic aims. If not, he will assist them in designing and implementing the suitable actions to correct this situation.
Other projects have ranged from: "modelling" top performers to enable recruitment, development, and specific training to be tailored to what is done by the successful staff, creating and training a graduate mentoring programme involving the Directors and senior managers of a major corporation, project managing the design and development product sales programme to be delivered by a combination of methods from traditional face-to-face workshops, virtual classrooms, and intranet and CD - for roll-out to over 6,000 people, and project managing a major customer service programme for a bank in The Gulf region.
He enjoys balancing the need to develop business skills with the interpersonal and personal development areas for individuals. This is why he splits his time working on the more "business" oriented subjects and stress management and personal effectiveness. He has a strong belief that everyone can continue to learn and grow - even if they do not think so! One problem that many people have in the workplace is that they continue to seek new ideas and the latest knowledge, without learning to apply what they already know. He enjoys awakening this in people and helping them exceed their own expectations in a practical way.
He is a Fellow of the Institute of Sales and Marketing Management, a Master Practitioner of NLP, and was involved with setting up and running "The Business Group", which promotes the use of NLP in organisations. He is an accredited trainer for the LAB (Language and Behaviour) profile programme - "Words that Change Minds". Apart from working with his own clients within Solutions, he has also led courses for the Chartered Institute of Personnel and Development, MCE (Management Centre Europe), and Middle East Management Centre. He has written for many magazines and also contributed to the first edition of "NLP - Business Master-Class" by David Molden.
Core Competencies
Corporate Culture
Graham helps organisations evaluate their culture and its impact on strategic aims.
He assists in designing and implementing actions to correct cultural issues, ensuring alignment with business objectives.
His approach involves assessing the current culture and identifying areas for improvement to drive success.
Sales - Country, Sector Specific
Graham develops sales strategies and methods tailored to specific countries and sectors.
He helps sales teams adapt to changing markets and customer buying patterns, focusing on consultative selling and building client relationships through interpersonal techniques.
His approach enables salespeople to develop necessary skills for success.
Stress Management
Graham offers insights and tools to prevent stress by addressing its causes, rather than just symptoms.
He helps individuals and organisations reduce pressure's negative impact, promoting a proactive approach to stress management.
His methods enable people to manage pressure effectively, leading to improved well-being and performance.