Andrea
🇺🇸
Counselling

Andrea H.

Diversity Marketing And Consulting

Hamburg, USA

Professional Value

Andrea diversity marketing strategist who helps senior C‑suite leaders in Fortune 500 firms tap affluent African‑American consumer segments. She has unlocked $840 billion of revenue potential, delivering over a decade of proprietary influencer networks and concrete growth deals across luxury and tech brands. Her work focuses on US multicultural markets, enabling brands to innovate and capture untapped niche revenue.

Selected Clients

BMWCarnegie HallCredit SuisseFord Motor CompanyHachette FilapacchiHermesJaguarJPMorgan ChaseMercedes Benz USAMicrosoftPlatform SummitScholasticSony ElectronicsTime LifeGoogle#YesWeCode

Executive Profile

For the past two decades, early adopters in corporate America looking to identify the next growth opportunity have been turning to Andrea for strategy and counsel. A top-tier strategy and business development veteran whose client base has included BMW, Carnegie Hall, Credit Suisse, Ford Motor Company, Hachette Filapacchi, Hermès, Jaguar, JPMorgan Chase, Mercedes Benz USA, Microsoft, Platform Summit, Scholastic, Sony Electronics, Time Life, Google and #YesWeCode.

In 1999 Andrea took an objective look at consumer data and GDP and came to a conclusion that C-Suite leaders crave to understand: Diverse segments, like influential and affluent African Americans, drive disproportionate shares of revenue growth.

This knowledge, combined with her vast contacts within the African American leadership community, inspired Andrea to launch her business in 2006. Over the past ten years, she has delivered groundbreaking content to this opportunity, paved the way for countless connections, deals and growth opportunities within this $840 billion dollar market. Andrea’s work with African American influencers began in 1999 when she was a target-marketing strategist and business development executive handling the Mercedes-Benz account.

Over the years her work has evolved to advising senior leaders and providing an array of end-to-end solutions to organizations and executives in key decision-making roles. She helps clients see past long-held beliefs and perceptions to instead focus on tapping into untapped business ideas and consumer niches, which drives innovation, growth and new revenue streams.

Andrea provides proprietary access, collaborative technology, seasoned intelligence and untapped business opportunities to leaders who are ready to act and activate. Andrea also helps her clients identify and engage with highly sought after African American C-suite executives, innovators, investors, inventors, influencers and subject matter experts of the new economy.

Core Competencies

Marketing Strategy

★ 29+ years experience

Andrea develops marketing strategies targeting affluent ethnic consumers, providing luxury marketing solutions that yield a competitive advantage.

Her approach focuses on diversity marketing, catering to high-end consumers from diverse backgrounds.

By understanding the needs of this demographic, Andrea helps clients create effective marketing plans.

Trends, Future

★ 27+ years experience

Andrea analyzes trends and translates them into actionable business and marketing plans, enabling clients to stay ahead of the curve.

Her expertise in identifying future trends allows her to provide strategic counsel, helping organizations make informed decisions and drive growth.

Diversity, Equality

★ 27+ years experience

Andrea helps clients design and implement diversity and equality strategies, differentiating them from competitors.

Her work focuses on creating inclusive environments, promoting diversity, and driving business growth through innovative solutions that tap into underserved markets and consumer niches.