Carrington M.
Marketing Consultant - Emerging Tech
Professional Value
Carrington is a marketing consultant who helps technology CEOs and C‑suite leaders entering emerging markets develop communication strategies that secure brand awareness and demand. He has delivered multi‑country brand positioning frameworks for dozens of tech firms, enabling measurable market‑share growth and thought‑leadership recognition, and serves as co‑founder and advisor to several startup ventures.
Selected Clients
Executive Profile
Carrington is an entrepreneur, marketing professional and consultant who has been closely involved in new technologies, innovation, technology investment and national technology initiatives for most of his working life. As a consultant he helps companies, startup ventures and public sector organisations to develop strategies for communications, marketing and digital initiatives, leveraging new technologies.
He has worked across almost every sector of technology, with client experience that includes Cisco, IBM, Inmarsat, Intel, Microsoft, Motorola, Nortel, Orange and many more. Carrington has helped dozens of technology leaders build their brands in diverse, multi-country markets, establishing leadership in brand awareness, demand for products and services, thought leadership and CSR. He also has a long track record in developing world-class strategy for brands who find themselves at the centre of technology disruption and need to define their place in new ecosystems, develop new markets and help shape new technology paradigms.
Carrington is a co-founder and advisor for various startup ventures. He also writes about AI and other emerging technologies for various media, and about the future impact these technologies will have on business, government and society.
Core Competencies
Communication
Carrington provides expert communication advice and results-focused planning to maximize budget use and overcome market challenges.
He implements plans globally through a single point of contact.
His approach ensures effective communication strategies are in place.
He has a strong track record of helping companies develop their communication plans.
Marketing - Country, Sector Specific
Carrington offers high-standard strategic planning and campaign planning tailored to specific countries and sectors.
He considers competitive, political, economic, and other market issues, particularly for international firms entering emerging markets.
His expertise helps companies navigate complex market environments and develop successful marketing strategies.
Strategy
Carrington develops brand positioning and strategy for communications and marketing.
His planning is used by C-suite executives, company boards, and investors.
He helps companies establish leadership in brand awareness, demand, and thought leadership, and defines their place in new ecosystems amidst technology disruption.