Graham B.
International Marketing Training
Professional Value
Graham helps organisations improve marketing capabilities through training grounded in extensive advertising experience. Having worked across consumer goods, industrial products, business-to-business markets and the charity sector at leading agencies, he delivers practical marketing development programmes.
Selected Clients
Executive Profile
Graham has worked extensively in the field of advertising and marketing for a broad cross-section of consumer goods manufacturers, industrial products, business-to-business markets, and the charity sector.
During his career in advertising, he worked for a number of leading London advertising agencies, devising award-winning advertising for Walls, Birds Eye, Tobler Suchard, Whitbread, and R. Whites, among many others.
He then moved into marketing management, first with Cadbury Schweppes, where he developed retail sales for Kenco Coffee, and later worked to relaunch Oil of Olay. New product launches for Vidal Sassoon and the Insignia range when he worked for Shulton have been amongst the most successful new product launches in their markets.
Graham was then responsible for developing the Chartered Institute of Marketing's Diploma programme at Croydon Business School and became a member of the faculty at the Chartered Institute of Marketing.
He now runs a marketing firm and both trains and consults in all aspects of marketing for organisations such as IPC Media, Ford, Coca Cola, Microsoft, BBC, Kraft, IBM, BAA, and Kellogg's in all parts of the world. His specialist subjects include Marketing Planning, Research, Communications, Advertising, New Product Development, Customer Care, Team Building, and Presentation Skills.
Graham's clients include:
- BAA
- HSE
- CBA Business School
- Ford Europe
- BBC
- General Motors
- Coca-Cola Schweppes
- Lex Retail
- Beiersdorf
- IBM
- IPC Media
- Scottish Courage Brands
- BT
- Sony
- Biss Lancaster
- GlaxoSmithKline
- Bradford and Bingley
- The Barden Corporation
- Cellnet
- Surrey TEC
- Securicor
- Sara Lee
- Volvo
- Exeter Friendly Society
- Rank Xerox
- ABB
- Chartered Institute of Marketing
- Nissan
- BUPA
- Henley Management College
- Westland Helicopters
- Novartis
- Philips
Core Competencies
Marketing Strategy
Graham develops effective marketing strategies for various markets and products, leveraging his experience with major international companies.
Marketing - General
Graham possesses general marketing knowledge acquired from working in multiple industries, including fmcg, b2b, manufacturing, and services, enabling him to advise and train marketing personnel.
Marketing - Specialised
Graham specializes in marketing communications, new product development, market research, and web-based marketing, providing expertise in these areas for organizations.