John L.
Trainer / Coach - Marketing Planning / Product Management
Professional Value
John is a trainer and coach who helps senior marketing and product management leaders design and execute strategic planning to boost leadership capability and organisational resilience. He draws on 25 years of delivering scenario‑planning workshops for global Fortune 500 firms and lecturing at UK universities, consistently elevating team performance and decision‑making speed.
Selected Clients
Executive Profile
John is a very experienced trainer/coach. Over the last 25 years he has worked all over the world from Australia in the East to the USA and the West Indies in the West, working for companies such as Shell, Philips, ABB, Nokia, Xerox, Ciba Speciality Chemicals and Vodafone. He is also an Associate Lecturer at Bradford University.
After graduating with a degree in Economics from The University of Kent (UK) he worked for the leading UK company Cadbury. After a Masters degree in Marketing he moved to a US company, CPC, where he learnt about the challenges of B2B Marketing. He then became a Senior Lecturer at the University of Huddersfield prior to becoming a freelance trainer, which has sustained his interest for 25 years.
Core Competencies
Marketing - General
John has experience in a wide range of industries, including work with companies such as Shell and Vodafone, allowing him to relate to the client's industry.
Marketing Strategy
John combines academic theory with practical application in marketing strategy, drawing from his background as a Senior Lecturer and freelance trainer, making him an excellent coach in this area.
Strategic Planning
John has a good understanding of strategic planning, with a clear distinction between business planning and marketing strategy, and experience in scenario planning, developed through his work with global companies and academic institutions.