Iqbal M.
Director Of Strategy For A Leading Network Agency In Germany
Professional Value
Iqbal is a director of Strategy who helps senior marketing leaders in multinational firms achieve operational excellence through Lean and Six Sigma process optimisation. He delivered hands‑on training that cut waste and accelerated continuous improvement, and won the WPP Atticus Award 2006 for a whitepaper on long‑tail brand economics. His work spans European advertising agencies above €10m budgets.
Selected Clients
Executive Profile
Iqbal has over 14 years of experience with global advertising agencies in roles ranging from creative to strategic planning across consumer, B2B and technology brands.
He is the winner of the WPP Atticus Award 2006 for his whitepaper titled ‘The Elongating Tail of Brand Communication: An approach to brand building incorporating long tail economics.’ The Atticus Awards are conferred by WPP - the world's largest marketing communications company - for best original published thinking and are contested globally.
Iqbal is a regular speaker at industry events on marketing and social media in India and around the world. His last international speaking assignment was as keynote speaker evangelising social media to worldwide communications and business leaders at the Siemens Global Communications Council in Berlin, Germany in December 2009.
He is also the co-author of two collaborative books (one of them upcoming) on social media and marketing.
Key Speaking/Workshop Assignments:
- Keynote at DMX Austria 2012 Digital Marketing Conference, Vienna - "Revisiting Social Media in the Context of The Marketing Revolution"
- Social Media Workshop 2010, Telekom Austria
- Siemens Global Communications Council, Berlin (Germany); December 2009
- Siemens Global Web Conference, Munich (Germany); April 2008
- Social Media Workshop, Siemens Global Web Conference, Munich (Germany); April 2008
- Siemens AsiaPac UXG Meet, Mumbai; November 2007
- Panelist at IAMAI Conference on the Digital Marketing, Mumbai; July 2007
Core Competencies
Advertising
Iqbal has over 14 years of experience in advertising with global agencies, handling creative and strategic planning roles for consumer, B2B, and technology brands.
He won the WPP Atticus Award 2006 for his whitepaper on brand building and long tail economics.
Media
Iqbal is a specialist in media, particularly social media, with experience in consulting and advising global executives.
He is a co-author of two books on social media and has written extensively on its impact on corporate and marketing communications.
Public Speaking
Iqbal is a seasoned public speaker who has evangelized social media and brand-building at international conferences.
He has delivered keynotes and workshops at various events, including the DMX Austria 2012 Digital Marketing Conference and the Siemens Global Communications Council.