Steven M.
Convenience Retail / Petroleum Marketing Specialist
Professional Value
Steven is a convenience‑retail and petroleum‑marketing specialist who helps convenience store operators and petroleum brand suppliers design and deploy end‑to‑end payment, loyalty and technology roadmaps. He draws on 35 years of top‑management experience, including presidencies at Dairy Mart and a General‑Manager role at Amoco, delivering full‑cycle projects from concept through implementation and providing virtual CIO services.
Selected Clients
Executive Profile
Steven is president of a consultancy that specialises in working with retailers and suppliers in the convenience retail / petroleum marketing industry. He has over 35 years of experience that spans top management positions in both entrepreneurial and large corporate business environments. He has served as President and Member of the Board of Directors for Dairy Mart Corporation, and as General Manager for Convenience Stores and Manager of Convenience Retail Strategies and Programs for Amoco Oil Company.
Steven is a past member of the National Association of Convenience Stores (NACS) Retailer Board of Directors and its Supplier Board. He is currently a member of its Manpower Committee. Steven is a regular contributor to articles on the convenience retail / petroleum marketing channel and is a frequent speaker at industry functions. He has worked with NACS as a Program Director and Program Moderator on topics ranging from Foodservice to Non-Traditional Competitors. Steven is a member of RetailWire’s BrainTrust, the Convenience Store Education Council, International Business Advisory Board of Western New England University and the Convenience Retailing University Advisory Council. A list of presentations and articles is available upon request.
His retail clients have ranged from single store operators to large multinational firms. These include such companies as Chevron USA Products Company, Crescent Oil Company, Exxon Company, USA, LG-Caltex, Lekkerland (Switzerland) Ltd., Mobil Oil Corporation, Murphy Oil USA, NACS, Pride Convenience, Inc., FasMart, East West Resorts, Irving Oil Corporation, and Shell Canada Products Limited. Supplier clients include Allied Capital, Coca-Cola USA, Food Concepts, Inc., Harmonic Systems, Inc., Kraft Foods, Kellogg, General Mills, S&D Coffee, M&M Mars, Nestlé, and Sara Lee Coffee and Tea.
Core Competencies
It - Information Technology
Steven has significant expertise in retail systems projects, including payment processing, branded payment products, and loyalty programs.
He leads projects from concept to implementation, with a focus on strategy, selection, design, and deployment.
His experience includes managing retail technology projects, quality assurance testing, and deployment.
Steven also develops retail technology roadmaps and offers virtual CIO services.
Marketing - Specialised
Steven has over 35 years of experience in marketing roles within the convenience retail and petroleum marketing industry.
He has worked with small entrepreneurial companies and major oil companies, holding positions such as V.P.
Operations and Marketing, Executive VP of Operations and Marketing, and General Manager of C-Stores.
Steven's expertise includes developing marketing strategies and programs for convenience stores and petroleum companies.
Oil, Petroleum Specific
Steven has extensive experience in the oil and petroleum industry, with over 35 years in top management positions.
He has served as President and Member of the Board of Directors for Dairy Mart Corporation, and as General Manager for Convenience Stores and Manager of Convenience Retail Strategies and Programs for Amoco Oil Company.
Steven's expertise includes convenience store and petroleum marketing business environments.