Ron S.
Petroleum Distribution And Convenience Retailing Expert
Professional Value
Ron is a petroleum distribution and convenience retail consultant who helps convenience store chains and petroleum distributors achieve market leadership through brand creation, performance benchmarking and tactical pricing strategies. He has guided clients with $800 million‑plus annual turnover to launch multiple award‑winning store designs and proprietary fuel brands, delivering measurable performance gains across US and international retail markets.
Executive Profile
Ron is the principal for a high-level consulting practice, specialising in Convenience Store chains, Petroleum Distribution and station Truck stop properties. He provides ongoing executive leadership and strategic programmes to clients turning over $800+ million annually in business, concentrating on benchmarking and improving performance, brand creation and growth, improving employee performance and training, and tactical marketing approaches. Confidentially providing retail pricing for motor fuels for numerous US jobbers and foreign marketers 2000-currently.
Ron is an accomplished executive, with domestic and international experience in successfully leading varying operations, P & L Responsibility, product distribution, and marketing, including developing and building multiple brands and concepts, including proprietary foodservice and fuel brands from scratch. Involved in leading management roles for 27+ years, building businesses from inception or start-ups to market leaders.
Ron has experience in starting consumer convenience brands from scratch, and developed a petroleum and fuel pricing ASP from inception through successful operation. He has experience in consulting on strategy, marketing, general management and processes, as well as award-winning store design and merchandise planning. Ron is a petroleum motor fuels distribution and retailing expert who has site planning and development expertise, both in the domestic US market and abroad. He is also an expert in QSR marketing and competition, new business concept development and brand initiation and growth. He is knowledgeable on benchmarking and process evaluation for multiple disciplines.
Core Competencies
Branding, Brand Delivery
Ron specializes in creating and delivering brand identity for Convenience Store chains and Petroleum Distribution companies.
He has successfully developed multiple brands from scratch, and improved branding messages for numerous domestic and international chains.
Management
Ron is an experienced management expert, providing operational leadership and strategic guidance to clients with annual turnovers exceeding $800 million.
He has revamped and upgraded operations in the US and internationally, focusing on performance improvement and employee development.
Blended Training, Learning
Ron implements blended training programs, utilizing the 'Brand Messenger' approach to infuse organizations with consumer-friendly and competent staff.
He has trained staff at all levels, from first-line associates to General Managers and COOs, to deliver exceptional customer experiences.