Steve B.
Experienced Marketing Trainer
Professional Value
Steve is a marketing trainer who helps senior marketing leaders in large UK corporations develop market‑oriented strategies and leadership capabilities. He has mentored more than 1,000 marketers, delivering Chartered Institute of Marketing postgraduate programmes with consistently high pass rates and bespoke training that translates research insights into actionable strategic plans. His work spans financial services, healthcare and heavy‑industry sectors across the UK.
Selected Clients
Executive Profile
Steve has been a senior marketing tutor since 1993 at Cambridge Marketing College, Europe’s leading centre for the delivery of Chartered Institute of Marketing courses. During this time, he has trained and mentored over 1000 marketers in the UK and abroad. He is a Chartered Marketer, a Fellow of the College and a Market Research Society member. Steve has over 30 years marketing experience at senior and board levels in B2B, B2C and not-for-profit organisations.
Steve delivers the Chartered Institute of Marketing programmes at all levels up to and including postgraduate diploma and achieves consistently high pass rates. The current modules which Steve delivers at UK centres are:
- Marketing Information and Research
- Managing Marketing
- Project Management in Marketing
- Marketing Leadership and Planning
Steve is passionate about developing marketing leaders and is currently in discussions with both the schools and business sectors to create new pathways by which tomorrow’s top level marketers can be nurtured.
In addition to his College teaching duties, Steve also provides tailored marketing training to major organisations from sectors including:
- biotechnology
- healthcare
- construction and mining equipment
- diesel and natural gas engines
- diesel-electric locomotives
- public sector
- telecommunications
- legal services
- charitable trusts
- financial services
- sports
- home improvements
Steve has recently written a handbook on marketing research which is to be published by Kogan Page.
Prior to establishing his own firm, Steve was CEO for the UK’s leading food exhibition business, Head of Marketing for a weighing solutions company supplying the food retail and manufacturing sectors and Research and Planning Manager and Branch Manager for a major home improvements business.
Delivering marketing and research consultancy alongside teaching marketing, management and research skills makes good sense as a business portfolio. Although striking the balance between being a practitioner and a lecturer is not always an easy one, the value in being both a teacher and doer is not lost on students or clients. As a regular teacher of marketing, management and research, Steve has a unique view on where marketing is now and where it needs to be in the future.
Steve is passionate in everything that he does. He has a strong belief in the value and potential value of organisations taking a market-oriented approach. His work ethic is centred on getting the best possible results for organisations through developing the talents of their people.
Steve’s clients include:
- Barclays Bank
- BUK
- Cambridge Healthcare Services
- Cambridge Marketing College
- Caterpillar
- Croda
- Danfoss
- Dansac
- Galapagos/BioFocus
- Flexifoil
- Golden Web Foundation
- Greenhill Group
- Mills and Reeve
- Møller Centre
- Oxford Brookes University
- Papworth Trust
- PEM Technology
- Peters Elworthy and Moore
- Pixel Power
- Pricoa
- Prism Corporate Finance
- Prospect Research
- The Leys School
Core Competencies
Marketing Strategy
Steve develops and implements marketing strategies for various organisations.
He conducts operational and marketing audits, applies relevant models, and creates effective strategic plans.
Steve synthesises information, performs segmentation, targeting, and positioning analysis, and delivers clear priorities.
He understands the importance of market orientation and cultural alignment in achieving strategic success.
Strategic Planning
Steve creates overarching strategic and corporate plans for organisations using collaborative planning sessions.
He reviews values, mission statements, and orientation, and challenges leadership styles and organisational culture when necessary.
Steve implements change management and internal communications strategies to ensure successful strategy execution.
Market Research
Steve has strong market research capabilities, with skills in qualitative and quantitative research.
He moderates focus groups, conducts depth interviews, and creates effective questionnaires.
Steve undertakes secondary data collection, analyses and reports findings, and presents recommendations to organisations, ensuring actionable insights are implemented.