Mike B.
Strategic (digital) Marketing Expert Trainer
Professional Value
Mike is a strategic digital marketing consultant who helps senior marketing leaders in multinational consumer‑goods companies design integrated online‑offline campaigns that boost brand performance. He has delivered digital marketing training and keynote presentations in over 20 countries in the past year and authored recognised texts on integrated direct and digital marketing.
Selected Clients
Executive Profile
Mike, MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London.
Over a 30-year business and academic career he has worked at Procter & Gamble and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands, including Coca-Cola, McDonald's, Ford, Honda, Hyundai, Nestle, Xerox, Monsanto, JP Morgan and GSK.
Mike has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick.
Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner at the UK Chartered Institute of Marketing, Course Director on The IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy.
Mike is the Author of books on Integrated Direct Marketing and investment in digital marketing.
Core Competencies
Marketing Strategy
Mike develops marketing strategies by applying core marketing theory to real-world examples, including digital marketing and integrating offline and online brand communications.
He considers market trends and consumer behavior to create effective plans.
Mike's approach ensures consistency across all marketing channels.
Advertising
Mike has extensive experience in advertising, including TV, press, outdoor, radio, direct mail, promotions, and online media.
As a Senior Examiner at the Chartered Institute of Marketing, he has expertise in integrated media and advertising strategy.
Mike's knowledge helps brands create successful advertising campaigns.
Internet
Mike is skilled in all key digital marketing disciplines, including SEO, PPC, social media, mobile, email, user experience, and analytics.
As Course Director for the IDM Diploma in Digital Marketing, he teaches and implements these skills to help businesses succeed online.
Mike's expertise enables companies to improve their digital presence.