Terry K.
International Marketing Planning Trainer
Professional Value
Terry is a marketing planning trainer who helps senior marketing teams in multinational corporations integrate marketing with other functions to create risk‑aware strategic plans. He delivers hands‑on workshops that produce robust, measurable planning outcomes, aligning them with corporate risk frameworks and performance targets, and has facilitated programmes in 19 countries.
Executive Profile
Terry is a marketing planner, strategic planner, and trainer.
With over 25 years of consultancy and training experience in 19 countries, he has facilitated and taught on marketing, marketing planning, and strategic planning projects for organisations such as BP, Shell, Siemens, De Beers, Aqualisa, Barclaycard, Alfa Laval, Aviva, Carillion, Office World, Oxford University Press, Calsonic, Hagglunds, Proton Lotus Cars, Huntsman, Swiss RE, and Pirelli. He has taught on marketing courses and workshops organised by the University of East Anglia and Cranfield University. In addition, he is currently an external examiner for the executive MBA programme at Birmingham City University.
Terry's view of marketing is that, although often a stand-alone function within an organisation, to realise its true value requires integration with other functions. As a previous MBA Director for the University of East Anglia and a Director of Postgraduate Programmes for a private sector business school with degree awarding powers, Terry fits marketing into its proper context within the wider organisation. His training, whilst robust and detailed in marketing activity and structure, is, unless otherwise requested by the client, always within this context.
Terry is a member of the Chartered Institute of Marketing and has written a number of practitioner and academic articles on marketing and marketing planning. In particular, he understands marketing within a strategic risk context and has contributed a chapter on risk and marketing planning to a British Standards Institute book on strategic risk management.
Whether teaching MBA students or drilling down into specifics during in-company workshops, Terry is always an engaging trainer focused on achieving the outcomes agreed in advance with the client.
Core Competencies
Marketing - General
Terry demonstrates expertise in marketing planning, key account management, and marketing fundamentals.
He integrates marketing with other organisational functions to realise its true value.
His general marketing expertise includes CRM and marketing strategy development.
He has over 25 years of experience in consultancy and training.
Marketing Strategy
Terry develops and implements effective marketing strategies, focusing on marketing planning, key account management, and marketing fundamentals.
With experience working with organisations such as BP and Shell, he understands the importance of integrating marketing with other functions.
His approach to marketing strategy is robust and detailed.
Facilitation
As a skilled facilitator, Terry engages audiences and achieves agreed outcomes.
He has facilitated numerous marketing and strategic planning projects for organisations worldwide, including Siemens and Aviva.
Terry's facilitation style is focused on achieving results, whether teaching MBA students or conducting in-company workshops.