Martin Keith S.

Martin is an experienced and professional marketer. He has held senior executive positions in a wide range of retail, consumer, and service businesses and has practical line experience in marketing, marketing services, buying, supply chain management, operations, financial, and administrative activities.

In a marketing services capacity, this facilitator has developed brands, communications strategies, communication and distribution channels in retail distribution, the oil industry, where he changed the style of U.K. Service Station Retailing, financial services, hospitality, and, more recently, professional services. He is formally trained in strategic marketing at Templeton College, Oxford.

Martin is a change agent, ideally suited to provide pragmatic and implemental consultancy advice from a strategic and technical perspective. He founded and developed the Retail Management Centre at The Chartered Institute of Marketing, and rapidly established its reputation in Europe. More recently, he founded and developed MI Limited, which is an organisation providing catalytic consultancy and coaching resources to a wide range of businesses in the U.K., Europe, and beyond.

This marketer causes individuals and teams to do things differently and better, and to do different things from a marketing and sales perspective. He is perceived as a catalyst, effecting change for companies' strategic direction and assisting with the implementation via the management teams. He is an entertaining and lively presenter and speaker, always with a serious message, able to draw upon illustrative evidences from the marketplaces that are applicable to the circumstances the audience finds themselves in. His clients around the world include airlines, National Tourist Organisations (travel and tourism), IT companies, retailers, FMCG businesses, oil companies, professional services companies, electronics, and telecoms.

Martin is a Liveryman of the Worshipful Company of Marketers and is a Freeman of the City of London. He and his colleagues have worked in some 30 countries around the world.

Martin is also a prolific author of material, self-help study programmes, models, and processes to assist clients in embracing a marketing ethos and to provide cost-effective means to solutions.