Akbar B.
Ab Consultant
Professional Value
Akbar helps organisations explore opportunities within crises through distinctive expertise in Management, Business Re-Engineering and Marketing. With over twenty years of experience in Gulf countries and India, he specialises in achieving organisational goals, brand development and performance excellence. Akbar provides consultancy services in leadership development, change management and aligning business processes with core ideology to help organisations thrive.
Selected Clients
Executive Profile
I have distinctive expertise in Management, Business Re-Engineering, Marketing, Brand development, Advertising and Media. With over twenty years' experience in Gulf countries and India, I can offer my consultancy services in all the above disciplines. Below are the excerpts of my knowledge and skills in respective disciplines:
Management:
- Specialised in achieving organisational goals, aligning their structure and business processes with their core ideology in developing leadership and operational management
- Specialised in performance excellence, leadership development and change management
- Organisational analyses, diagnosis, and competitiveness retaining ability
- Organisational restructuring and re-engineering
- Manpower assessment and job evaluation
Business Re-Engineering:
- Improve enterprise competitiveness through in-house workshops for senior management to develop strategic road maps
- Develop entrepreneurship within the company leadership and align the skills to benefit the organisation
- Prevent leadership vacuum by implementing leadership development scheme to sustain the growth at all company divisions and departments
Marketing:
- Specialised in developing winning marketing strategies by studying the market leaders, followers, attackers, potential, growth and trend
- Study the grey and hidden sequences
- Calibrate organisational performances to propel strong growth by maintaining momentum within the team
- Set goals-oriented command structure (prepare the marketing team to handle market intelligence battle)
- Understand supply chain
- Create and sustain demand chain
- Develop multiple revenue centres/options
- Set KPI to transgress market benchmarks
Brand Development:
- Conceive brand value and truth
- Define brand growth and extension
- Build brand and customer relationship
- Create attitudinal allegiance (presence, relevance, advantage and bonding)
- Develop winning mindset among management and customers
- Brand equity (consistency in presence and delivery, part of customers' personality and owned by customers)
- Brand evolution (grow with market beyond generations and variants)
Advertising and Media:
- Specialised in developing advertising strategy to achieve the marketing goals by evaluating competitors' communication performances, such as creative and message delivery, media utilisation, advertisement investments in media, online, print and PR buzz, social media profiles and activities
- Media analyses and evaluate industry communication trend
- Creative analyses, ideation and conceptualisation
- Media Productions such as Television commercials, Radio advertisements, POS, Print, Outdoor and Digital
- Social media content analyses, development, marketing, engagement and measurements
Core Competencies
General Management
Akbar specializes in General Management, focusing on achieving organisational goals, aligning structure and business processes, and developing leadership and operational management.
He excels in performance excellence, leadership development, and change management, with expertise in organisational analyses, diagnosis, and competitiveness.
Akbar also oversees manpower assessment, job evaluation, and organisational restructuring, ensuring optimal business operations.
Marketing Management
Akbar is skilled in Marketing Management, with a strong ability to develop winning marketing strategies by studying market leaders, followers, and trends.
He calibrates organisational performances to propel growth, sets goals-oriented command structures, and understands supply chain and demand chain creation.
Akbar also develops multiple revenue centres, sets KPIs to transgress market benchmarks, and creates effective marketing teams.
Branding, Brand Delivery
Akbar excels in Branding and Brand Delivery, conceiving brand value and truth, defining brand growth, and building brand and customer relationships.
He creates attitudinal allegiance, develops winning mindsets, and focuses on brand equity and evolution.
Akbar also specializes in developing advertising strategies, evaluating competitors' communication performances, and creating effective media productions and social media content.